Pricing
Priced for an Indian business
One monthly fee that covers the agent, the dashboard, the setup and the support. No per-seat charges, no implementation fee, no annual lock-in.
Starter
For a single WhatsApp number and one job to do well.
₹7,999/month
- WhatsApp numbers
- 1
- Conversations / month
- 1,000
- Agents enabled
- Any 1
- Team logins
- 2
- AI replies 24/7 in Hindi, Hinglish & English
- Your catalogue, price list and FAQs as the agent’s knowledge
- Escalation to a human with the full conversation attached
- Client dashboard: every thread, searchable
- Daily WhatsApp digest
- Email support
WhatsApp conversation charges billed by Meta are passed through at cost.
Growth
For teams running leads, support and collections at once.
₹19,999/month
- WhatsApp numbers
- 3
- Conversations / month
- 5,000
- Agents enabled
- All 4
- Team logins
- Unlimited
- Everything in Starter
- IndiaMART lead capture — replies within seconds of the enquiry
- Automated payment reminders on your own schedule
- Dormant-customer re-engagement campaigns
- Tally and Google Sheets sync
- Analytics: lead trends, DSO, agent-vs-human split
- Monthly performance report
- Priority WhatsApp support
Most businesses start here. Extra numbers ₹1,499/mo each.
Scale
For multi-branch operations and anyone who needs it bespoke.
Custom
- WhatsApp numbers
- Unlimited
- Conversations / month
- Custom
- Agents enabled
- All 4 + custom
- Team logins
- Unlimited
- Everything in Growth
- Custom agent behaviour and workflows built for your process
- API access and custom integrations
- Separate tenant per brand or branch
- AI phone agent included when it reaches general availability
- Named account manager
- Custom SLA
All prices exclusive of 18% GST. WhatsApp conversation charges billed by Meta are passed through at cost.
Every plan
What you get regardless of tier
These are not upsells. They come with the smallest plan.
Add-ons
Extras, priced separately
Add any of these to any plan. Removed just as easily.
Additional WhatsApp number
A second or third sender number under the same account, with its own BSP credentials.
₹1,499 / month
1,000 extra conversations
Added to your monthly allowance. Unused conversations do not roll over.
₹1,999 / month
AI phone agent minutesEarly access
Inbound and outbound AI calling. Billed per connected minute once your account is live.
From ₹6 / minute
Onboarding & setup
Number provisioning, template approval, catalogue ingestion and agent tuning.
Included
About Meta’s WhatsApp charges, plainly
Meta charges businesses per conversation on the WhatsApp Business API. That charge is theirs, not ours, and it applies whichever provider you use. Rates depend on the conversation category — a customer-initiated service conversation costs less than a business-initiated marketing one.
We pass these through at cost, as a separate itemised line on your invoice. We do not mark them up, and we do not bury them in the subscription so the headline price looks smaller.
In practice, for most businesses running customer support and lead response, this adds a modest amount on top of the plan. We will estimate it for your actual volume on the demo call rather than leaving you to guess.
FAQ
Pricing questions
What counts as a conversation?
A conversation is one 24-hour window with one customer, however many messages are exchanged inside it. A customer who messages you four times on Tuesday counts once. The same customer returning on Friday counts again.
Are Meta’s WhatsApp charges included?
No. Meta bills WhatsApp Business API conversations separately, and rates vary by conversation category and country. We pass those through at cost with no markup, itemised on your invoice.
Is GST included in these prices?
Prices are exclusive of GST. 18% GST is added on the invoice, and you get a proper tax invoice for input credit.
What do I need before I can start?
A phone number that is not already registered on a WhatsApp app, a business with GST or equivalent registration for Meta verification, and someone who can approve your message templates. We handle the rest of the setup.
Can I change plans later?
Yes, at any time. Upgrades take effect immediately and are prorated. Downgrades take effect at the start of your next billing cycle.
Is there a contract or lock-in?
Monthly plans are month-to-month and you can cancel at the end of any cycle. Annual plans are billed for the year in exchange for the discount. Either way your data is yours — we will export everything on request.
Not sure which plan fits?
Tell us your enquiry volume and what you want automated. We will tell you which plan you need — including if that is the smallest one.
No card required · Setup handled by us · Cancel any time